Backyard Designers

Brand Designer

Brand designers make the team look like a team. The sign on the fence, the jersey everyone wants, the sticker that ends up on a stranger's laptop. They score on craft and vibes, and the test is simple: could someone who never met your team pick your stuff out of a lineup?

In real hiring, brand design covers logos, identity systems, typography, illustration, and voice. It's what separates a company that looks funded from one that looks inevitable. The hard part is making the decisions repeatable: guidelines other people can follow, a system that stretches from app icon to billboard without going soft. A great brand designer gives a company a point of view. A merely good one gives it a color palette. This pool skews heavily toward the first kind.

Free agents: 59 available

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